Runpod
Brand Kit
Introduction
The Runpod name, the Runpod logo, the tagline “The AI Developer Cloud,” and our other trademarks belong to Runpod. This guide shows partners, customers, developers, press, and anyone else how to use them in their own work.
Using our brand doesn’t mean we’ve partnered with or endorsed you. If something isn’t covered here, ask us before you publish.
Logo
Download logosOn light backgrounds
Use these on white and light backgrounds, in print or on screen.
Color ruleDefault to purple. Use black when you can't print in color or purple would clash with what's around it.
Black logo For docs, one-color print, and busy layouts where purple would compete.
Purple logo The default. Use it anywhere the purple can show clearly.
On dark backgrounds
Use these on black and dark backgrounds, in print or on screen.
Color ruleDefault to white. Use purple when you want the brand color to stand out or to match other purple in the layout.
White logo: The default for dark backgrounds. Use it in product UI, slides, and everyday materials.
Purple logo: For campaigns and marketing, where you want the brand color front and center.
Logo + tagline lockup
Pairs the logo with "The AI Developer Cloud." Use it when the reader needs to know what Runpod is, like brand campaigns and enterprise materials. Everywhere else, the plain logo is the default.
The default. Use it wherever it has room: website, slides, signage, social, and campaign art.
For tight spaces. Use this file instead of shrinking the standard one.
Email signatures, app headers, slide footers, badges, Slack banners, and small swag.
Clear space: brand mark
Keep an empty margin around the logo so it reads at a glance, with no text or graphics inside it. Here x is half the cube's height. Leave at least 1x on every side.
Clear space: full logo
The same 1x margin, measured from the outer edge of the logo.
Clear space: partner logos
Give each logo its own 1.5x margin and put a divider between them. Size them so neither brand dominates.
Co-branded work needs our approval before it goes out.
Incorrect usage
Use the logo exactly as supplied. Don't change its shape, color, or parts, and don't add effects.
Do not stretch.
Do not apply patterns.
Do not apply colors outside the approved logo colors.
Do not customize.
Do not outline.
Do not rearrange the logo elements.
Colour
Core colors
Purple, black, and white form the base of every Runpod design.
Accent colors
Lighter purples and pinks for gradients, highlights, and depth.
Utility colors
For product states, charts, and diagrams only. Not for brand or marketing color.
Typography
Brand Primary Typeface
We use ABC Diatype everywhere: headlines, slides, product copy, and UI.
Type Specifications
Use Medium for headlines and Regular for body text. Set letter spacing to -4% on headlines and -2% on smaller text.
-2 Letter Spacing for smaller text
Use -4 for Letter Spacing for headings
Body text and default content
Headlines and primary emphasis
Contact
Questions about the brand?
This page is the official source for Runpod logos and brand assets. Download from here each time so you’re always using the latest approved files.
For press, partnership, or co-branding requests, or anything this guide doesn’t cover, email us at [email protected].