Runpod brand kit
Official Runpod logos, colors, typography, iconography, swag, and usage guidance for product, marketing, press, and partner work. Use this page to download the right assets and keep every touchpoint clear, technical, and recognizable.
Logos
Use the full Runpod lockup when space allows. Use the cube icon where the brand is already clear or space is constrained.
Colors
Runpod purple anchors the system. Keep layouts dark, direct, and technical, with strong contrast across every surface.
Font Family
ABC Diatype is the Runpod brand typeface. Use regular and medium weights for most surfaces, and reserve heavier weights for short labels or emphasis.
Mascot
Use Poddie sparingly in community, event, social, partner, and internal materials. Keep the platform story centered on Runpod infrastructure.
Banners
Ready-to-use artwork for social profiles, community channels, launches, and partner placements.
Usage guidance
Keep the brand recognizable and credible across technical audiences.
Do
Use Runpod logos with clear contrast, adequate spacing, and the official purple.
Do
Keep copy direct and technical. Use the Runpod spelling consistently.
Do
Use the cube icon for avatars, favicons, app tiles, and compact placements.
Avoid
Do not stretch, recolor, crop, or place the logo on low-contrast backgrounds.
Avoid
Do not imply partnership, endorsement, or certification without approval.
Avoid
Do not use unsupported performance, cost, or comparative claims in brand materials.
Need a specific asset?
Use these assets for approved Runpod materials. For partner, press, or campaign-specific needs, route the request through the marketing team.