Runpod is a foundational platform for developers to build and run custom AI systems at scale.
Use these guidelines to apply the Runpod brand consistently across product, marketing, and partnerships. Below you’ll find logos, typography, color, iconography, voice and tone, and visual systems designed to help you use the brand clearly and correctly.
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The Runpod logo system is designed for clarity across varying surfaces. Each version is used based on contrast and background, not hierarchy.Always choose the mark that maintains the strongest visibility. Avoid low-contrast or visually noisy placements, and preserve clear space around the logo.Whenever possible, place logos on solid backgrounds to ensure consistent readability.
Download Logos / Icons
The Runpod symbol is a compact version of the brand used in space-constrained environments such as app icons, UI components, and small-scale applications.Always maintain clear space and strong contrast. Avoid placing the icon on busy or low-contrast backgrounds, and do not alter its proportions or apply visual effects.
Consistent spacing protects the clarity and impact of the Runod mark. Clear space ensures the logo is never crowded by text, imagery, or other graphics. This breathing room preserves legibility and reinforces brand presence across all applications.
When the symbol is used without the wordmark, it must maintain proportional clear space on all sides. The minimum protected area is 1× the inner gap of the icon.The icon should never feel crowded. Treat it as a standalone brand element with equal visual weight to the full logo.
Typography is a core expression of Runpod’s personality. It communicates clarity, precision, and modern engineering. Our type system is designed to feel technical but human, structured but approachable.Consistency is more important than decoration. Use the approved fonts and weight structure to maintain a recognizable voice across product, marketing, and internal communication.
Diatype is the primary Runpod typeface. It is a contemporary sans-serif designed for digital environments, with clean geometry and strong readability at scale. Its wide weight range allows flexible hierarchy without introducing secondary fonts.
Use Diatype for:
If Diatype is unavailable due to licensing, use the approved fallback below.
Inter (primary fallback)
Inter is the closest open source alternative. It preserves the clean, technical tone and works reliably across platforms.
Fallback stack
Inter, Helvetica, Arial, sans-serif
Runpod’s color palette is intentionally minimal. It is designed to communicate focus, technical precision, and infrastructure-grade confidence.
The palette is built around a single primary signal color supported by deep neutral tones and a controlled highlight accent. Restricting the palette ensures consistency across product, marketing, and communication while maintaining strong visual recognition.
Color should feel deliberate, never decorative. The brand relies on contrast, restraint, and hierarchy rather than variety.
HEX: #AE6DFF - RGB: 93 / 41 / 240 - CMYK: 76 / 78 / 0 / 0 - Pantone 2665 C
HEX: #5D29F0 - RGB: 174 / 109 / 255 - CMYK: 32 / 57 / 0 / 0 - Pantone 265 C
HEX: #06040d - RGB: 6 / 4 / 13 - CMYK: 76 / 70 / 63 / 85 - Pantone
HEX: #FFFFFF - RGB: 255 / 255 / 255 - CMYK: 0 / 0 / 0 / 0 - Pantone: Paper stock
HEX: #000000 - RGB: 0 / 0 / 0 - CMYK: 0 / 0 / 0 / 100 - Pantone Black C
Runpod uses a consistent outline icon system across product, marketing, and developer materials. Icons are designed to be clear, lightweight, and supportive of content, not decorative.
Guidelines
Avoid
Poddie is a supporting brand element, not a primary expression of Runpod.
It exists to add moments of personality in specific contexts, but should never represent the product, platform, or core messaging. Runpod is an infrastructure company. The brand is defined by clarity, performance, and scale, not by character-driven storytelling.Use Poddie with restraint. When overused or misapplied, it weakens perception and creates confusion about what Runpod actually does.
Rules:
Use Poddie sparingly in:
👉 This feels more confident than “do not use”
Avoid:
Runpod merchandise should feel minimal, engineered, and intentional.It extends the product brand into physical form, prioritizing clarity, contrast, and precision over decoration or novelty.
Runpod speaks to builders who are running real workloads.
Our communication is direct, technical, and grounded in how infrastructure actually works. We prioritize clarity over promotion, and focus on what matters: performance, cost, and scale.
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Runpod’s visual language is composed of three core systems: the grid, the logo-driven pattern, and the personality layer. Each plays a specific role in communicating the platform, from foundational infrastructure to brand expression and culture.
Grid
Logo Driven
The grid represents the underlying infrastructure of Runpod. It is used to communicate scale, structure, and technical foundation across high-level and system-driven surfaces.
The grid is a constant structural layer that adapts through color, contrast, and gradient interaction. It should be used to reinforce moments where Runpod’s infrastructure, platform, or technical depth is the focus — not as a decorative background.
The Runpod mark, extended into form and rhythm
The logo-driven system builds directly from the Runpod mark, transforming it into scalable patterns and expressive compositions. These patterns are used to create brand presence, add visual depth, and reinforce identity across surfaces. Unlike the grid, this system is more visible and expressive, and should be used with intention.
Oversized, cropped portions of the logo used as bold, expressive background elements.Use when: creating high-impact visuals such as campaigns, banners, or hero sections.
A tiled arrangement of the logo forming a continuous background texture.Use when: filling space, adding depth, or creating consistent branded surfaces.
Simplified linework derived from the logo, used as a refined and minimal texture. Use when: a lighter, quieter visual treatment is needed.
A single icon placed subtly within the layout, often at low opacity.Use when: maintaining brand presence without competing with primary content.
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